Sydney, May 1, 2025 — Woolworths, the supermarket giant that’s long been a staple in Aussie households, just dropped a bombshell on its loyal customers. Starting next month, the Everyday Rewards program, a lifeline for budget-conscious shoppers, will lose one of its juiciest perks: the 10 percent discount on one monthly shop at Woolworths Supermarkets. The move, announced quietly but hitting like a sledgehammer, has sparked a wave of frustration among subscribers who’ve come to rely on the savings.
The Everyday Extra subscription, which costs $7 a month, has been a draw for families pinching pennies in an economy that’s been anything but kind. That 10 percent off, capped at $50 per shop, was a godsend for big hauls—think nappies, mince, and maybe a sneaky block of Cadbury. Subscribers also earned double Everyday Rewards points at Woolworths and BIG W, piling up small wins that added up. But come June, the discount’s gone, leaving only the double points and a bitter taste.
Woolworths isn’t scrapping Everyday Extra entirely. They’re quick to point out that subscribers still get those double points and “other benefits” tied to the program. But for many, it’s a hollow consolation. The discount was the crown jewel, especially for those who timed their monthly shop to max out the savings. Without it, the math doesn’t add up—$7 a month for points alone feels like a stretch when Coles’ loyalty program offers similar perks for free.
This isn’t the first time Woolworths has tinkered with Everyday Extra and felt the heat. Back in 2023, they tried limiting the discount to in-store shops only, cutting out online orders. Customers roared, and Woolworths backpedaled faster than a kid on a skateboard. This time, though, the decision seems final, with the company standing firm despite the backlash.
The announcement, made on April 16, 2025, caught many off guard. Woolworths cited “program adjustments” but didn’t elaborate, leaving shoppers to wonder if rising costs or shrinking margins are behind the cut. The timing stings—grocery prices are still climbing, and households are scraping by. For a single mum or a pensioner, that $50 saving was a lifeline, not just a perk.
Subscribers aren’t taking it lying down. Many are vowing to ditch Everyday Extra, with some eyeing Coles or smaller grocers instead. Woolworths, which also owns BIG W, has been making changes across its loyalty programs, including tweaks to BIG W’s offerings, but the Everyday Rewards cut hits hardest. It’s a bold move for a company that’s spent years building trust with its “Fresh Food People” mantra.
The facts are stark: Everyday Extra’s 10 percent monthly discount ends in June 2025. The $7 subscription continues, offering double Everyday Rewards points at Woolworths and BIG W. Woolworths confirmed the change on April 16, 2025, with no plans to reverse it.