Tesla fans have something fresh to cheer about today. The electric car giant just rolled out a sleek new paint option—Diamond Black—for its popular Model 3 and Model Y in North America. Alongside this shiny reveal, they’ve also introduced a new trim for the Model Y, giving buyers more ways to customize their ride. It’s a double dose of excitement that’s got people buzzing from coast to coast.
Diamond Black: A Bold New Look
The Diamond Black color dropped today, and it’s already turning heads. Tesla’s calling it a “multi-coat” finish, which means it’s got layers of paint that catch the light just right, giving it a deep, sparkly shine—like a gemstone on wheels. Posts on X lit up with pics of the new hue, showing off its glossy, almost mysterious vibe. “It’s like driving a black diamond,” one fan tweeted, and honestly, it’s hard to argue with that.
This isn’t just a random splash of paint. Diamond Black joins Tesla’s lineup of five core colors—Pearl White, Midnight Silver, Deep Blue, Solid Black, and Red—but it’s pricier. Word from the Tesla website pegs it at $1,500, a step up from Solid Black’s $1,000 but below Red’s $2,000 tag. It’s not the freebie (that’s still Midnight Silver), but for folks wanting something extra, it’s a tempting pick. Plus, it’s available right now for orders in the U.S. and Canada, with deliveries expected to start soon.
New Model Y Trim: More Choices
On top of the paint news, Tesla’s slipped in a new Model Y trim—the “Launch Series Long Range AWD.” It’s a souped-up version of the Long Range All-Wheel Drive model, and it’s packed with perks. Think power-reclining rear seats, a slick black vegan suede interior, and exclusive “Launch Series” badges on the liftgate and doorsill. Oh, and it comes with Acceleration Boost thrown in—no extra charge for that zippy upgrade, which usually costs $2,000 as an app add-on.
The catch? It’s a limited run, and Tesla’s keeping the price under wraps for now—though the base Long Range AWD starts around $51,000 before options. Deliveries for this Launch Series are slated for May, so if you want one, you’ll need to jump on it fast. It’s got all the refreshed Model Y goodies too—like the new front light bar, better suspension, and a quieter cabin—making it a sweet deal for early birds.
Why Now?
Tesla’s timing feels spot-on. After a rocky Q1 with deliveries down 13% from last year (323,800 Model 3/Y units), they’re pulling out stops to keep the hype alive. The refreshed Model Y, dubbed “Juniper,” just started hitting showrooms in North America, and this new trim and color are like a cherry on top. It’s a nod to fans who’ve been clamoring for more variety—especially after the Model 3 got its own glow-up last year.
The buzz is real. On X, people are raving about Diamond Black—“Finally, a black that pops!”—while others are eyeing the Launch Series for its exclusivity. Sure, some grumble about the price tags or wish it came to Europe too, but for now, North America’s stealing the show.
What’s It Mean?
For Tesla, this is about keeping things fresh and fun. Diamond Black gives the Model 3 and Y a bold new edge, while the Launch Series trim hooks buyers with something special. It’s not just about looks—those extra features could nudge folks off the fence to order now. And with oil prices dipping (thanks, OPEC+) and Trump pushing for cheaper gas, Tesla’s betting its electric swagger can still win the day.
So, whether you’re into shiny new paint or a tricked-out ride, Tesla’s got you covered. Diamond Black’s here, the Launch Series is coming, and the roads are about to get a little flashier. Time to decide—stick with the classics or go for the gleam?