As Super Bowl LIX approaches on February 9, 2025, anticipation is building not only for the championship game but also for the innovative commercials set to debut during the broadcast. This year's advertisements showcase a blend of cutting-edge technology, celebrity appearances, and creative storytelling.
Artificial Intelligence Takes Center Stage
A notable trend in this year's Super Bowl commercials is the emphasis on artificial intelligence (AI). Companies such as OpenAI, Meta Platforms, Google, and GoDaddy have incorporated AI elements into their ads, reflecting the growing influence of artificial intelligence in various industries. This shift also marks a departure from politically themed advertisements, as marketers aim to avoid controversy and appeal to a broad audience.
Celebrity Cameos and Nostalgic Revivals
Several commercials are leveraging star power and nostalgic callbacks:
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Hellmann's Mayonnaise reunites Meg Ryan and Billy Crystal to recreate the iconic deli scene from "When Harry Met Sally," adding a culinary twist with the inclusion of mayonnaise.
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Michelob ULTRA features Catherine O'Hara and Willem Dafoe engaging in a humorous pickleball match, with O'Hara channeling her "Schitt's Creek" character's confidence.
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Totino's partners with comedians Tim Robinson and Sam Richardson in a parody of "E.T.," delivering a comedic take on an alien's farewell.
Humor and Unexpected Pairings
Brands are also embracing humor and unique collaborations:
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HexClad debuts its first Super Bowl ad with Gordon Ramsay teaching cooking to aliens at Area 51, featuring a surprise appearance by Pete Davidson, who humorously suggests that all famous people are aliens.
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Wrexham AFC teams up with Channing Tatum in a lighthearted commercial where Tatum gives the soccer team a raunchy dance lesson, adding to the club's growing list of celebrity collaborations.
For those eager to preview these commercials, several have been released ahead of the game and are available for viewing online. This year's lineup promises a mix of innovation, humor, and star-studded performances, aiming to captivate the diverse Super Bowl audience.