It looks like Kim Soo Hyun is facing one of the biggest storms of his career, and it’s not a dramatic K-drama plot—this is real life. With over 18 major brands tied to his name, fans are now threatening to boycott companies that don’t cut ties with him, following a whirlwind of allegations surrounding his past relationship with the late actress Kim Sae Ron.
From K-Drama King to Industry Outcast?
Fresh off his Queen of Tears success, Kim Soo Hyun was set to dominate the K-drama scene once again with Disney+’s 2025 crime series, Knock-Off. But with his reputation taking a massive hit, will the drama even make it to the screen?
It all started when dating rumors resurfaced, alleging that Kim had been in a secret relationship with Kim Sae Ron for six years—starting when she was just 15 years old. Though his agency, Gold Medalist, has fiercely denied the claims, the internet isn’t letting him off the hook. The situation escalated when Kim Sae Ron’s own family stepped forward with fresh accusations, fueling public outrage.
We stand with #KimSoohyun—now and always.
We do not engage in negativity or any of baseless rumors, nor do we respond to hate.
Our loyalty remains steadfast, not by reacting to hate, but by continuously celebrating and protecting him with kindness. As true fans, we walk this…
Instagram War: Hate Comments vs. Loyal Fans
Social media has turned into a battleground, with Kim Soo Hyun’s Instagram flooded with hate comments. From calls for justice for Kim Sae Ron to comparisons labeling him “Korean Diddy”, the backlash is fierce.
But not all hope is lost—his die-hard fans are standing by him. “Real fans are here to support you, Soohyun,” one wrote, while another called out the hypocrisy, reminding people that online bullying contributed to Kim Sae Ron’s tragic fate.
A $525,000 Debt, a Mysterious Text, and a Photo That Changed Everything
If you thought the drama stopped there, think again. A leaked text message allegedly from Kim Sae Ron to Kim Soo Hyun revealed a desperate plea regarding a 700 million won ($525,000) debt. The actress reportedly begged him for time to repay it, but there was no response from him—at least, none that the public knows of.
Then came the photo—a previously unseen snap of Kim Soo Hyun and Kim Sae Ron with their cheeks touching. This single image reignited the speculation, leading to accusations that his agency mishandled Kim Sae Ron’s DUI scandal and exploited her for free labor.
part ternyesek😭😭 huhu saeron sorry we failed to protect you😭 pic.twitter.com/sJMjq8azwA
Who’s Dropping Kim Soo Hyun Next?
Luxury brands, financial institutions, and cosmetics companies are now caught in the crossfire. Some of the biggest names, including Prada, Estee Lauder, KOSE, YOU Beauty, and MIDO Watches, are now under pressure to cut ties with him or risk public backlash.
Could this be the end of Kim Soo Hyun’s reign as one of Korea’s highest-paid actors? Will Disney+ pull the plug on his upcoming project?