Dubai-based beauty entrepreneurs Huda and Mona Kattan have announced a major business move, with Huda Beauty officially parting ways with Kayali. The fragrance brand will now operate independently, with Mona Kattan taking full ownership, alongside private equity firm General Atlantic.
In an emotional Instagram video, the Kattan sisters reflected on their journey and explained their decision to separate the two brands. Huda Kattan, founder of Huda Beauty, emphasized that this transition has been in the works for nearly two years, ensuring both brands can thrive independently.
Mona Kattan’s Vision for Kayali
Mona Kattan, who has been the driving force behind Kayali's success, expressed her excitement for the future. She stated that she wants to "raise the bar as much as possible" and take Kayali to new heights in the fragrance industry.
With Kayali now operating independently, Mona will have complete creative and strategic control, allowing her to expand the brand globally and focus on innovating new fragrances. The move is expected to further establish Kayalias a standalone luxury perfume house.
A Strategic Move for Huda Beauty
For Huda Beauty, the decision to sell its ownership stake in Kayali represents a shift in strategy, focusing solely on its core makeup and skincare business. Reports of a potential sale first surfaced in September 2024, when Business of Fashion (BoF) revealed that Huda Beauty was considering selling all or part of its fast-growing fragrance division.
Huda Kattan reassured fans that this separation does not mean an end to their sisterly bond, but rather a new chapter for both brands. She also emphasized that Huda Beauty remains committed to innovation and expanding its beauty and skincare offerings.
What’s Next for Kayali and Huda Beauty?
With Mona Kattan fully in charge of Kayali, the brand is expected to launch new fragrances, explore exclusive collaborations, and expand into new markets. Meanwhile, Huda Beauty will continue to push boundaries in the makeup industry, focusing on game-changing product launches.
This transition marks a pivotal moment for both brands, allowing them to grow independently while staying true to their unique visions. Beauty lovers can expect exciting new innovations from both Huda Beauty and Kayali in the coming months.