Dubai-based Emirates Integrated Telecommunications Company PJSC (du) has announced its best-ever financial results for 2024, showcasing exceptional growth in both revenue and net profit. The telecom giant’s strategic expansion, increased customer base, and operational efficiency contributed to this record-breaking performance.
du’s 2024 Financial Highlights
Total Revenue: AED 14.64 billion (+7.3% YoY)
Net Profit: AED 2.49 billion (+49.1% YoY)
Mobile Service Revenue: AED 7.18 billion, driven by a surge in 5G adoption
Fixed Services Revenue: AED 4.26 billion, reflecting growth in fiber-optic broadband services
Annual Dividend Proposal: 54 fils per share (+59% increase, highest in company history)
These results position du as one of the leading telecom providers in the UAE, benefiting from a strong subscriber base, digital transformation efforts, and enhanced service offerings.
What Drove du’s Impressive Growth?
The 49.1% jump in net profit and 7.3% revenue growth were fueled by several key factors:
5G Expansion – Significant investments in 5G infrastructure led to an increase in mobile data consumption and higher-value postpaid customers.
Broadband Growth – Rising demand for fiber-optic internet and home connectivity services contributed to higher fixed-line revenues.
Enterprise & Cloud Services – Increased adoption of cloud computing, cybersecurity solutions, and IoT services boosted business segment revenue.
Customer Growth – du’s mobile customer base grew to over 8.5 million users, with a strong increase in postpaid and business accounts.
Cost Optimization – Operational efficiencies helped improve profit margins, reducing overall costs while maintaining high service quality.
du’s Future Plans and Market Strategy
With record profits and revenue, du is now focused on long-term investments to further expand its 5G network, cloud computing, AI-driven services, and enterprise solutions.
Upcoming Initiatives for 2025:
🔹 AI-Powered Customer Experience: du plans to integrate artificial intelligence into customer service, optimizing support through chatbots and digital assistants.
🔹 More 5G Network Coverage: Further expansion into remote areas to ensure nationwide 5G connectivity.
🔹 Sustainable Digital Transformation: Implementing eco-friendly initiatives for energy-efficient operations.
🔹 Partnerships with Tech Leaders: Collaborations with global cloud service providers to enhance business solutions.