In a move that has sent shockwaves through the fashion industry, Donatella Versace has officially announced her departure as Chief Creative Officer of Versace, ending a 28-year reign that defined the brand’s modern identity.
Donatella, 69, took the helm of Versace in 1997 following the tragic murder of her brother, Gianni Versace. At the time, the brand was at risk of losing its prominence, but Donatella's bold vision, fearless glamour, and celebrity-driven marketing catapulted Versace to new heights. Under her leadership, the brand maintained its reputation as the epitome of high fashion and Italian luxury, dressing everyone from Jennifer Lopez and Lady Gaga to Beyoncé and Rihanna.
She introduced iconic moments, including the famous J.Lo green jungle dress, which ultimately led to the creation of Google Images.
She spearheaded Versace’s resurgence, blending sex appeal with power dressing, keeping the brand at the forefront of pop culture and red-carpet fashion.
The New Face of Versace: Dario Vitale Steps In
As Donatella exits her creative role, the brand has appointed Dario Vitale as the new Chief Creative Officer. Vitale, who previously served as design and image director at Miu Miu, is known for his avant-garde yet wearable aesthetics.
“Versace is a brand with a fierce spirit, and I am honored to continue its legacy,” Vitale said in his first official statement.
What’s Next for Donatella?
Though she’s stepping away from the design process, Donatella won’t be completely leaving Versace. She will transition into a role as Chief Brand Ambassador, focusing on global outreach, philanthropy, and strategic partnerships.
“Versace is my heart, my soul. While I am passing the torch creatively, I will always be its champion,” Donatella assured fans.
Prada x Versace: A Billion-Dollar Fashion Merger?
Donatella’s departure comes amid speculation that Prada is in talks to acquire Versace from Capri Holdings for an estimated €1.5 billion. If the deal goes through, it would create a fashion powerhouse, reshaping the luxury landscape.
What does this mean for Versace? Some fashion insiders speculate that the leadership change may be part of a strategic move to streamline the brand before a major acquisition is finalized.
Industry Reactions: Tributes Pour In
Fashion insiders and celebrities are flooding social media with tributes to Donatella.
“There will never be another Donatella. Thank you for making us feel powerful and sexy.” – Naomi Campbell
“Donatella is fashion royalty. Versace will always have her DNA.” – Kim Kardashian
“An icon leaves the stage, but her legacy is eternal.” – Vogue Editor-in-Chief