Dario Vitale, a rising star in luxury fashion, has been officially appointed as Versace’s new Chief Creative Officer, taking over from the legendary Donatella Versace. This leadership transition marks a major shift for the iconic brand, signaling a new creative direction as Vitale prepares to reshape the house’s identity.
Who Is Dario Vitale?
Born in 1983 in Italy, Dario Vitale has spent nearly two decades in the high-fashion industry, climbing the ranks of some of the most prestigious brands. A graduate of the Istituto Marangoni in 2006, Vitale quickly made a name for himself with his innovative, yet wearable luxury designs.
Career Highlights:
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Bottega Veneta (2006-2010): Started under the creative direction of Tomas Maier.
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Miu Miu (2010-2025): Served as Design Director for Ready-to-Wear and later became the Brand Image Design Director. During his tenure, Miu Miu's sales skyrocketed by 93% in 2024.
Why Vitale? The Industry Reacts
Vitale’s appointment is seen as a bold yet strategic move for Versace. With his reputation for blending classic Italian elegance with modern edge, industry insiders believe he could breathe new life into the brand while preserving its sensual, high-glamour appeal.
“Vitale has a deep understanding of how heritage brands can evolve without losing their DNA. He’s the perfect successor to Donatella,” said a fashion analyst at Business of Fashion.
What’s Next for Versace?
April 1, 2025: Vitale officially assumes his role as Versace’s Chief Creative Officer.
Upcoming Collections: The industry is eagerly awaiting his debut collection, expected to showcase his signature fusion of bold femininity, power dressing, and youthful modernity.
Potential Prada Takeover: This leadership change comes amid rumors that Prada is in advanced talks to acquire Versace from Capri Holdings for approximately €1.5 billion. If the deal goes through, it could reshape the luxury fashion landscape.
Donatella’s New Role
While stepping down as creative director, Donatella Versace will remain involved with the brand as its Chief Brand Ambassador, focusing on global representation and philanthropy.
“Versace is my soul, and I trust Dario to take it to even greater heights,” Donatella said in a heartfelt statement.
As the dust settles on this monumental shift, all eyes are on Dario Vitale. Will he honor Gianni and Donatella’s legacy while modernizing the brand for a new generation? The anticipation is high.