BRENHAM, Texas — The freezer aisle just got a little sweeter. Blue Bell Creameries announced the return of its fan-favorite Groom’s Cake Ice Cream, hitting store shelves on May 1, 2025, after a seven-year absence. The news has sparked a flurry of excitement among ice cream loyalists who’ve been clamoring for the flavor’s comeback since it vanished in 2018.
The return wasn’t a whim. Blue Bell’s decision stemmed from a social media contest dubbed The Great Scoop Revival Flavor Tournament, where fans voted to resurrect their top retired flavor. Groom’s Cake, a rich chocolate ice cream packed with chocolate-covered strawberries and cake pieces, swirled with strawberry and chocolate sauces, clinched the win. The company revealed the flavor’s comeback in an official statement on April 30, confirming it would roll out in half-gallon and pint sizes across the 23 states where Blue Bell operates.
This isn’t the first time Blue Bell has leaned on its devoted fanbase to guide its flavor lineup. The Texas-based creamery, founded in 1907, has a history of bringing back limited-time offerings based on customer demand. Recent examples include Oatmeal Cream Pie and Chocolate Peanut Butter Overload, both revived in 2024 after similar fan-driven campaigns. But Groom’s Cake’s return feels particularly triumphant, given its cult status and the long wait.
Blue Bell’s production facility in Brenham is already churning out the flavor, with distribution starting in Texas, Alabama, and other southern states. The company hasn’t disclosed how long Groom’s Cake will stick around, noting only that it’s a limited-time offering. Retailers like H-E-B and Walmart have confirmed they’ll stock the flavor starting May 1, with some stores reporting early shipments arriving as early as April 30.
The flavor’s origins tie back to Southern wedding traditions, where groom’s cakes—often chocolate-heavy and fruit-flecked—complement the main dessert. Blue Bell first introduced the ice cream in 2009, capturing that decadent, celebratory vibe in frozen form. Its reappearance comes at a time when the company is riding high, having fully recovered from a 2015 listeria crisis that halted production and shook consumer trust.
For now, fans are advised to check local stores quickly. Blue Bell’s limited releases have a knack for selling out fast, especially when nostalgia’s involved. The company’s website lists participating retailers and offers a store locator for those hunting down the flavor.
Groom’s Cake Ice Cream is available in half-gallon containers retailing for approximately $7.99 and pints for $2.99, though prices vary by region. Blue Bell operates in Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Indiana, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Nevada, New Mexico, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Utah, Virginia, Wyoming, and parts of Ohio.